First impressions count and in the health and wellness industry, it is important to exert professionalism and instill confidence in your clients. Your clients trust you with their health and well-being. They want to know that each time they visit your clinic they will get first class treatment, delivered by a first class team of qualified professionals. This consistency of experience is what turns a first time patient into a life long client and an advocate for your business.
Part of creating the consistency of service is the look, feel and presentation of the clinic. The customer gains a sense of confidence when they see that the entire team is dressed appropriately. The client feels like they have made the right choice of clinics because they can see that everyone is working as part of well functioning team. They appreciate that everyone is dressed professionally because the clinic functions professionally.
Beyond client perception and client retention, there are a whole range of reasons for your clinic to have a consistent uniform policy. An agreed standardised attire policy makes it easy for staff to understand and accept what is appropriate dress for the work environment. This in turn makes that one aspect of staff management easier because there is no area of confusion. Staff have the opportunity to identify with the practice and become more invested in the success of the business.
If you would like to know more about how we can help you create a uniform style that suits your clinic, please call us.Contact Us Read More