Sublimation, otherwise known as dye-sub or dye sublimation printing is the process of printing images or logos onto polyester based fabrics with dye. Because dye sublimation uses dye and not ink, it is able to penetrate the fibres of the garment instead of just sitting on their surface – lending to its incredible durability and permanent finish. 

Using a combination of heat, pressure and time, this causes the inks to be converted from a solid to a gaseous state (without ever becoming a liquid) enabling them to penetrate the fabric so that a permanent, full colour image is formed. The colour penetrates the surface of the item so that the result is colourful, long lasting and resistant to scratching unlike some other printing methods that merely print onto the surface of the item.

Sublimation printing is a versatile, digital printing method that opens up a wide range of opportunities with custom uniforms for businesses, teams or clubs.

Here at Team Alpha, our in-house art team are happy to work with you in creating a completely custom design to suit your brand guidelines, style or needs. 


  • Garments don’t peel, crack or fade
  • Suitable for small runs
  • Seam-to-seam printing with the ability to print complex images and designs
  • High durability
  • Extensive, unlimited colour range at no extra cost
  • Ideal for photographic images and gradients
  • You can’t feel the print at all, it gives the fabric a soft feel